Friday, January 27, 2012

Amare' Stoudemire's All-Star Marketing Plan

Yeah, we know it is blatant commercialism. We know it is an opportunity for a cheap pop. But we always admire a good marketing gimmick.

This one is for Foot Locker and New York Knicks center Amar'e Stoudemire. The premise is pretty simple. Stoudemire is shown giving up what is portrayed to be his NBA Lockout job at Foot Locker so he can return to the NBA. The spot is to promote his bid for a berth in the NBA All-Star/Practice game.

The rest, while amusing, might not necessarily qualify for what George Costanza would call "Comedy Gold".

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