Thursday, October 30, 2014

Willie Fritz And Guerilla Marketing

((HT: Georgia Southern their own selves))

When Willie Fritz left San Houston State for Georgia Southern, some folks thought he was crazy...

They were right...

Out of the blocks, Fritz has them contending for a Sun Belt Conference title (which they can't claim) and has Brother Phil beside himself with Division I football glee...

Doing it the right way will do that when you're elevating your program from Division I-AA to Big Boy Football.

Fritz was looking for the biggest crowd in the history of the the newly-expanded Paulsen Stadium before Thursday night's game with Troy.

What do you do to drum up support...???

Invade Fraternity Row- specifically the Sigma Chi house...

The Reason: Coach Fritz Visits Sigma Chi from Georgia Southern Football on Vimeo.


See...???

Told you he knows his marketing...

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